Texas State Competitive Cheer
As the Social Media Officer for Texas State Competitive Cheer, I managed the team’s online presence by creating engaging content, coordinating photoshoots, and highlighting athlete achievements. I developed a consistent visual identity for the team and grew our audience through creative storytelling, event coverage, and trend-driven social media strategies.
Analytics Report
Over the course of the year, I managed the team’s Instagram account, focusing on increasing engagement and building a stronger community presence. Through consistent posting, creative visuals, and trend-driven content, the account achieved an average reach of 2,121 per post, 105 average likes, and 202 new followers. In total, I created 31 new posts, with our top-performing content reaching nearly 2,000 people and earning strong engagement through likes, shares, and comments.
To expand the team’s digital reach, I launched and managed the Texas State Competitive Cheer TikTok account. I produced and edited short-form videos that highlighted team moments, competitions, and school pride — growing the account by 100+ followers and earning over 6,000 views on the top-performing post.
Short Form Content
-
6,186 Views
-
385 Likes
-
19 Shares
-
5,627 Views
-
415 Likes
-
30 Shares
