Pints For The People
For this project, we were challenged to create a disruptive campaign for Ben & Jerry’s rooted in their core values of activism, equity, and bold creativity. Our concept, "Pints for the People," introduces a line of medicated ice creams that directly address cannabis incarceration reform.
Copywriter: Dannie Rodriguez
Packaging Redesign
I reimagined Ben & Jerry’s packaging to introduce a medicated ice cream line that stays true to the brand’s playful aesthetic while highlighting a serious issue. The design features bold typography, cannabis-inspired visuals.
The Story Behind The Scoop
I redesigned the back of the pint to feature real stories of people currently incarcerated for cannabis charges, using bold speech bubbles, and branded typography. The goal was to balance Ben & Jerry’s playful style with a powerful message, turning the packaging into a tool for awareness and action.
Lid Design
The inside of each pint lid features bold, disruptive messaging like “You’re enjoying it, they’re in prison for it” alongside a QR code linking directly to The Last Prisoner Project website.
Pop-Up Munchie Bar
Debuting at the Mile High Festival in Denver, CO, this immersive experience brought the Fully Baked Justice campaign to life with a medicated ice cream counter and a playful Munchie Bar featuring toppings like potato chips, pretzels, and candy. Blending Ben & Jerry’s whimsical aesthetic with cannabis culture and social justice storytelling, the pop-up invited festival-goers to indulge with purpose while supporting The Last Prisoner Project.
